NEW REPORT 2026

Your platform is live.
Where’s the payback?

85% of data projects fail to deliver lasting value, not because the technology doesn’t work,
but because of what happens after go-live. This report names the gap and shows you how to close it.

12%

of organisations successfully deliver value from data

2%

say the same for AI

87%

of data science projects never reach production


WHAT’S INSIDE?

20 pages that will change how you think about data ROI

Not another implementation guide. This report is for leaders who’ve already invested — and are asking why the returns aren’t there yet.

Section 01

Why data initiatives stall

Six root causes behind the Growth Gap — from misaligned business cases to the “last mile” production problem that traps 87% of AI projects in notebooks.

Section 02

Six myths keeping you stuck

The assumptions that feel safe but silently kill payback — including why “we need all our data unified first” is one of the most expensive beliefs in data leadership.

Section 03

The Databricks Growth Curve

A five-stage model showing where most organisations are stuck — and what the move from Optimise to Activate actually requires.

Section 04

Strategies to bridge the gap

Six concrete approaches — from outcome-first prioritisation to the discipline of stopping work that isn’t delivering value.

Section 05

Payback lenses throughout

Each section closes with a sharp, board-ready question. The kind your CFO will ask — and you’ll want a real answer to.

BONUS

Maturity diagnostic included

Discover where you sit on the Growth Curve with a link to Unifeye’s 15-question maturity assessment at unifeye.ai.

The problem is rarely the platform.
It’s everything that happens after go-live.

Go-live delivers capability, not outcomes

Governance doesn’t need to be perfect to start payback

You don’t need all data unified to activate priority outcomes

Most stalls are operating model issues, not tooling issues

AI fails on trust and ownership more than algorithms

Optimisation controls cost — activation creates payback

FREE DIAGNOSTIC

Where are you on the Growth Curve?

Take Unifeye’s 15-question maturity assessment and find out exactly where your organisation sits — and what your next move should be. No sales call required.

Take the Assessment